Since 1932, R.M.Williams has been defining Australian fashion. Each piece is refined with detailed finishes and full of function to take you from the bush to boardroom, which is why this iconic Australian brand decided to bring its first-of-its-kind concept store to OneNinety — Perth’s hybrid headquarters owned and operated by Fiveight.
Featuring a selection of carefully-curated products and services; the new R.M.Williams concept store at OneNinety gives visitors a chance to explore its timeless signature styles with a one-of-a-kind experience.
But what makes this R.M.Williams different? Here’s just a taste of what to expect in the concept store, exclusively designed for OneNinety.
Custom-built curved boot wall of wander
The pièce de résistance of the new concept store is the curved boot wall, showcasing the most exquisite collection of R.M.Williams’ boots. Whether you’re in search of the iconic Chelsea boot, or looking for something a little more special, you’ll have the opportunity to take your pick from the store’s wall of wander.
APPAREL COLLECTION TO SET THE TREND FOR EACH SEASON
Featuring the first apparel room designed by renowned retail environment innovator, Anthony Hoffman, the R.M.Williams flagship at OneNinety brings to life true Australian outfitter style with a selection of the season’s latest apparel crafted from the finest, hard wearing fabric.
Leather workshop station to keep your boots as good as old
A first-of-its-kind workshop station will become home to activations, care demonstrations and leather craft tutorials at R.M.Williams’ OneNinety store. Stay tuned for regular events where you can learn more about their iconic Australian boots that are crafted for life.
Spectacular visuals that pay homage to iconic Western Australian landscapes
Bringing the outback to St Georges Terrace, R.M.Williams has erected a 15 metre wide digital screen showcasing videos inspired by the wild landscapes of Western Australia. From Purnululu National Park in the state’s far north, to Lucky Bay in the state’s south, these videos have been shot by local videographers and aim to capture the true essence of the Australian outback, in the heart of Perth CBD.
Be sure to visit the new R.M.Williams concept store at OneNinety and explore the Spring Summer 2024 collection from this Wednesday 26th July.
Visit R.M.Williams: https://www.rmwilliams.com.au/